Catering is not a very big part of a small business and yet it can make a huge difference to your bottom line, your clientele and how much you are willing to spend on marketing. While you may think that your business is already large enough that you don’t need to worry about catering, if you want to see an immediate increase in sales and profitability you should consider adding some catering to your menu and service.
When it comes to catering there are two primary types of catering: Off-premises catering refers to preparing and serving food in a restaurant or other location to a single group of individuals. On-premises catering means food that has been prepared and served at a restaurant or other location and is transported to that place where it will be prepared for a single group of individuals. This type of service is usually the most expensive option but can have great results for businesses looking to expand and build a customer base.
You can easily see why catering is so important for the success of a business, especially if your food preparation and menu consist of items that are highly perishable or have a limited shelf life. Because catering services can be customized to meet the needs of your company, they can also offer a number of different options that can make meal times easier for your customers and provide them with a better experience.
If you are going to hire a professional service to do your food preparation and menu items you will want to ensure that the person doing the catering has experience with the types of foods you sell. It is best to choose a person who is licensed and insured, as well as knowledgeable about the dishes you are selling. While you can choose a catering service from the Internet, it is always a good idea to check references of past clients and ask for samples to get a feel for the quality of service.
It is easy to overspend when you are hiring a catering service to do your food preparation and menu items, but this can be a mistake that can lead to disappointment and less satisfied customers if you go overboard with the costs. If you find that your budget is too tight to accommodate the full cost of your menu, consider having someone else do all the cooking and catering for you. The costs of one individual being able to prepare the food can be more than your food service charges, so you might as well make it easier on yourself and pay the least amount possible to save money.
Catering can also have benefits for your staff because of its ability to give them more time to focus on their job. The amount of food that will be required for each meal is usually decided by how many people will be eating, and the time needed to cook a meal can vary widely depending on the type of food you will be serving. By allowing your staff more free time, they will have the chance to focus on other tasks and help to increase the quality of your service to your customers, allowing you to focus more on your business instead of the needs of the food preparation and menu.